Animo

Octonano developed a strategic internationalization and growth plan for Animo, a brand specializing in
production for equestrian wear and accessories for
both horses and riders.
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Industry 
Equestrian Wear
Scope of Work
Digital Media Strategy: editorial plan, analytics review, influencer marketing support, marketing plan and workflow

Distribution: sales strategy revision and training of regional management

Shadow Management: worked side by side with the company’s CEO to reassess the company structure

 
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The Challenge

Animo and its subsidiary brand Asup sought to expand by reaching new markets in the UK, Benelux, the U.S., and Italy, and to develop new leisurewear and golf wear lines within Animo. The company sought to improve its internal structure systems, define a cohesive digital and e-commerce strategy, optimize 

existing assets, and reach potential distributors in other regions.

 

The Solution 

Octonano began by conducting an internal diagnostic analysis to better understand Animo’s challenges, goals, and competitors. Working toward the company’s goal of internationalization, Octonano facilitated strategic planning meetings with regional managers, starting from a revision of the brand narrative that was shared with each regional market. Individual training sessions with each market were implemented to reach a cohesive reassessment of the company structure. To streamline and maximize the brand’s digital capabilities, Octonano worked closely with Animo’s digital team to develop a strategy and an editorial calendar. Support with copywriting and the creation of four distinct influencer packages helped to solidify and increase the company’s social media presence.

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Digital Media Strategy

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Strategy
Editorial plan
Influencer marketing support
Marketing plan and workflow
Social media strategy
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Shadow Management

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Strategy
Worked side by side with the company’s CEO to reassess the company structure

Distribution

Getting it Out There
Revision of organization chart
Implementation of sales area
Opening of new markets