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Brand History

Our fairy tale origin story begins on a winter day in Soho, NYC. Octonano’s founders were walking down a snowy cobblestone street and stumbled upon a beautiful holiday window display featuring an arrangement of 100 nanos.
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The Beginning 

Enchanted and intrigued by this scene, they returned to salvage eight of the nanos at the end of the holiday season. And from those eight resilient nanos, the inspiration for Octonano was born.

What's the meaning?

The nanos symbolize Octonano’s key values: lifelong curiosity, receptivity to innovation, and a willingness to wander off the beaten path to explore the unknown.


From the Latin word “octo” or Greek “oktō” (eight). We identify with the number 8, which signifies balance and harmony, as well as realism and infinite possibilities. 8 is the additional element you didn’t quite expect.


From the Latin word “nános” or Greek “νάνος”, (small).
Recalling the 7 nanos and their unwavering commitment to Snow White, our team at Octonano shows the same level of commitment to you and your brand. But we didn’t think 7 nanos were enough to take on your challenges, so we added one more to make it 8, and Octonano was born.
We are a fluid communications and branding agency. We are Octonano.
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