Scope of Work
Brand Identity: logo, tagline, brand narrative, brand book,
Social Media Strategy: editorial plan, analytics review, ad campaigns
Website: creative direction, development, copy
Communication: printed and digital ad campaigns
“Octonano guided us along the path of turning our ideas into reality.”
Jeffrey Menaged, Founder & CEO
Charter by the Seat
Charter by the Seat launched as a new company that offers alternatives to both traditional commercial and private air travel, and the founder wanted the brand’s image to be conveyed as unlike any other air travel brand in the market. The brand also needed a distinct digital strategy to establish itself as a recognizable and credible presence with engaging visuals and a characteristic tone of voice. They turned to Octonano to create a unique brand personality, including strategy and awareness campaigns to develop Charter by the Seat’s prominence within a niche industry.
Octonano created the brand’s visual identity, signature colors and a unique logo depicting the profile of a plane with four oval windows, one of which was filled-in to signify the company’s “by the seat” concept. The window imagery became a consistent part of the brand’s overall visual identity, establishing a feeling of looking out a window “into the world” of Charter by the Seat. This idea was carried over to Octonano’s creation of a brand narrative that included distinctive language aimed at conveying a fun, comfortable in-flight experience that customers actually look forward to. Octonano also developed the copy and visuals for advertisements and the brand’s omnichannel digital media strategy, and created an editorial plan for social media, all with the objective of raising brand awareness to establish Charter by the Seat’s authority and credibility within the semi-private aviation marketplace. To further strengthen the brand’s presence, Octonano facilitated partnerships with artists, power-players in the beauty industry, and food and beverage entrepreneurs to enhance Charter by the Seat’s in-flight experience, and initiated collaborations with visual artists and designers to refine UX on the company’s website, as well.