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Federico Foli

Octonano developed a brand identity, from narrative to visual content and beyond, for Federico Foli’s new business advisory brand that culminated with the publication of his first book.
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Mindful Leadership
Scope of Work

Brand Identity: logo, tagline, brand narrative, visual identity

Social Media Strategy: editorial plan, visual materials, influencer strategy, copy

Website Creation: creative direction, development, copy,

launch strategy

Editorial Project: content editing, cover design, book layout, assisted with Amazon publishing


“I never could have done it without Octonano’s unbelievable creativity and support.”

F. Foli, Author & Mindful Business Leader
The Sound of Business
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The Challenge

Federico Foli is a C-level professional with over 20 years of experience in the international technology and wellness industries. He sought to use his professional knowledge and expertise to establish a business advisory brand that would fuse two of his great passions, music and mindfulness, to create an innovative, human-centric business approach. Frederico’s goal was to build a presence that would allow him to share his method with the managers and business people of tomorrow.


The Solution 

Starting from a creative point of view, Octonano defined Frederico Foli as “A Mindful Leader,” a term that informed his brand identity and communicated his business strategy. This name became the title of Foli’s book, which Octonano edited, designed the cover for, and crafted the tagline “the sound of business.” Octonano collaborated with the artist Waro to create a simple, minimalist logo and font that emphasized the book’s concept, and a color palette that gave a nod to Buddhism. Creative direction for the new website was infused with the visual narrative and tone of voice of Foli’s distinctive

business model.

The Solution

Brand Identity

The Essentials
Brand narrative
Visual identity
Brand Identity

Social Media Strategy

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Editorial plan
Visual materials
Influencer strategy

The Website

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A Window to the World
Creative direction

Launch strategy
The Website

Editorial Project

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Content editing
Cover design

Book layout
Amazon publishing
Editorial Project
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