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Industry
Mindful Leadership
Scope of Work
Brand Identity: logo, tagline, brand narrative, visual identity
Social Media Strategy: editorial plan, visual materials, influencer strategy, copy
Website Creation: creative direction, development, copy,
launch strategy
Editorial Project: content editing, cover design, book layout, assisted with Amazon publishing
“I never could have done it without Octonano’s unbelievable creativity and support.”
F. Foli, Author & Mindful Business Leader
The Sound of Business
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The Challenge
Federico Foli is a C-level professional with over 20 years of experience in the international technology and wellness industries. He sought to use his professional knowledge and expertise to establish a business advisory brand that would fuse two of his great passions, music and mindfulness, to create an innovative, human-centric business approach. Frederico’s goal was to build a presence that would allow him to share his method with the managers and business people of tomorrow.
The Solution
Starting from a creative point of view, Octonano defined Frederico Foli as “A Mindful Leader,” a term that informed his brand identity and communicated his business strategy. This name became the title of Foli’s book, which Octonano edited, designed the cover for, and crafted the tagline “the sound of business.” Octonano collaborated with the artist Waro to create a simple, minimalist logo and font that emphasized the book’s concept, and a color palette that gave a nod to Buddhism. Creative direction for the new website was infused with the visual narrative and tone of voice of Foli’s distinctive
business model.
Brand Identity
The Essentials
Logo
Tagline
Brand narrative
Visual identity
Social Media Strategy
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Strategy
Editorial plan
Visual materials
Influencer strategy
Copy
The Website
A Window to the World
Creative direction
Development
Copy
Launch strategy
Editorial Project
