Jul 26, 2022Octo NewsWhy Are Brands Crazy for Collabs?More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 15, 2022Industry NewsWhat is Brand Architecture? Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jun 15, 2022Octo NewsAvoiding Rainbow Washing: What a Great Pride Month Campaign Looks Likewhat does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.