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Paulina Vega

Octonano redefined Paulina Vega’s personal brand narrative, facilitating business connections and developing Paulina’s digital presence.
Screenshot 2022-01-21 at 17-57-12 Paulina Vega su Instagram Paulina x Teo 👽 Photo teograp
Wellness & Beauty
Scope of Work

Brand Identity: logo, tagline, brand narrative

Website Creation: creative direction, development, copy, blog activation, launch strategy

Brand Extension: concept advisory, scouting of partners, support in finalization of collaborations

Screenshot 2022-01-21 at 17-57-25 Paulina Vega su Instagram Hat person 🎩 Photo andresespi

The Challenge

Paulina Vega is a highly talented and successful model, television host, and activist who was crowned Miss Universe in 2014. Years after her reign, Paulina sought to transform her public image from beauty queen to beauty entrepreneur. Paulina looked to Octonano to help redefine her personal brand identity.


The Solution 

Paulina’s goal of becoming a business woman focused on beauty, sustainability, and altruism was critical to Octonano’s composition of her new personal brand narrative. Octonano applied Paulina’s passion for wellness and her concern for the environment, diversity, and inclusivity to shape the creative direction of Paulina’s digital media presence. Through development of a new website and a blog, Octonano positioned Paulina as an internationally-known beauty entrepreneur and wellness advocate. To reinforce her new brand, Octonano facilitated contacts to activate new business partnerships with beauty, wellness, and lifestyle brands, and assisted in finalizing Paulina’s collaborations through an individualized “before-during-after” launch strategy.

The Solution

Brand Identity

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The Essentials
Brand narrative
Brand Identity

The Website

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A Window to the World
Creative direction
Website copy
Blog activation
Content creation
Launch strategy
The Website

Brand Extension

Concept advisory
Scouting of partners
Support in finalization of collaborations
Brand Extension
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