Scope of Work
Brand Identity: logo, tagline, tone of voice, brand narrative
Positioning: One-on-one meeting with first-line management, vision, positioning, values, tone of voice, mission, and brand manifesto
Pibiplast is an established company in the beauty packaging industry with over 65 years of experience. The brand sought advisory on determining a new positioning that would place it in line with the current demands of contemporary stakeholders’ values with sustainability in mind. This project is a collaboration with our Strategic Partner, Brand Partners Group.
After working with Pibiplast to design a new set of core values, Octonano called upon those values to develop a brand essence and brand pyramid, ultimately delivering a mission statement representative of the new course the company aimed to move towards: offering responsible, high-quality packaging solutions.
Part of the re-branding process involved establishing a tone of voice to reinforce the new mission statement and vocabulary of the brand. Inspired by the company’s new values, Octonano developed a tone of voice that was defined as decisive and polite, informal yet competent, to better communicate with stakeholders. Finally, a new brand manifesto was written to solidify the new values, essence, and tone of voice, which the brand will use to continue to drive their actions towards reaching their deliberate set of goals.