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Octonano guided Pibiplast through a rebranding process by developing a new tone of voice, mission statement, and brand manifesto.
Beauty Packaging
Scope of Work

Brand Identity: logo, tagline, tone of voice, brand narrative

Positioning: One-on-one meeting with first-line management, vision, positioning, values, tone of voice, mission, and brand manifesto

Pibi Packaging.png

The Challenge

Pibiplast is an established company in the beauty packaging industry with over 65 years of experience. The brand sought advisory on determining a new positioning that would place it in line with the current demands of contemporary stakeholders’ values with sustainability in mind. This project is a collaboration with our Strategic Partner, Brand Partners Group.


The Solution 

After working with Pibiplast to design a new set of core values, Octonano called upon those values to develop a brand essence and brand pyramid, ultimately delivering a mission statement representative of the new course the company aimed to move towards: offering responsible, high-quality packaging solutions.

Part of the re-branding process involved establishing a tone of voice to reinforce the new mission statement and vocabulary of the brand. Inspired by the company’s new values, Octonano developed a tone of voice that was defined as decisive and polite, informal yet competent, to better communicate with stakeholders. Finally, a new brand manifesto was written to solidify the new values, essence, and tone of voice, which the brand will use to continue to drive their actions towards reaching their deliberate set of goals.

The Solution

Brand Identity

PIBI_waves_Waves Black.png
The Essentials
Tone of voice
Brand narrative
Logo Pibi black.png
Brand Identity


One-on-one meetings with management
Brand vision
Brand positioning
Brand values
Tone of voice
Brand manifesto
The Website

Mission Statement

Brand essence
Brand values
Brand pyramid
Brand Extension
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