Garment Prototyping and Manufacturing
Scope of Work
Brand Identity: logo revision, tagline, corporate and marketing materials, company profile, services list, stock list
Digital Media Strategy: Instagram, Facebook, and Linkedin editorial plan, visual materials
Email Marketing Strategy: copy, design, database growth
Website: website revision, website content revision
Business Development: market and competitor analysis
Rebby is a company that specializes in garment production, especially outerwear, for some of the most prestigious brands in the world. With the desire to expand further, Rebby sought to present the brand in a new light that would be in line with the current requirements of the market. Rebby also wished to improve its digital communication strategy, and as a family company, they sought to develop their social media presence in order to express the revised values of the brand, which were highly connected to family and local heritage.
Octonano began with an analysis of the brand’s competitors, the market climate, and current clients. A mentorship program was established to further refine the skills of upper management with a focus on U.S. market knowledge and brand management.
Next, Octonano began the rebranding process by working closely with Rebby to help define values and a vision for the future of the brand. The information gathered informed the production of a new logo and updated color palette, as well as a new brand tagline. While rebuilding Rebby’s website, Octonano worked to update the structure and create visual and written content. With this new visual identity, Octonano developed a new company profile and presentation packages for the brand and its services. Octonano also presented several new business opportunities to Rebby in order to further expand their client roster and international reach.