Sep 15, 2022Why Your Brand Needs Mission and Vision StatementsDoes your brand have clearly communicated mission and vision statements? To someone outside of the marketing and branding realms, these...
Aug 11, 2022The Importance of Brand Identity: What’s Your WHY?Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Jul 15, 2022What is Brand Architecture? Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
May 24, 2022Octo Book Reviews: Building a Story BrandA new book review series by Octonano’s team members. This month, our Co-Founder Annalisa Menin shares her thoughts on Building a Story.