The Importance of Brand Identity: What’s Your WHY?
Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
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Our News
Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
- Jul 26, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
- Jul 15, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
- Jun 15, 2022
Avoiding Rainbow Washing: What a Great Pride Month Campaign Looks Like
what does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.
- Jun 7, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
- May 24, 2022
Octo Book Reviews: Building a Story Brand
A new book review series by Octonano’s team members.
This month, our Co-Founder Annalisa Menin shares her thoughts on Building a Story.
- May 20, 2022
Gen Z vs. Millennials Part 2
In our continued investigation of Millennials vs. Gen Zers, let’s take a closer look at how these two generations might not be that differen
- May 13, 2022
Gen Z vs. Millennials: How Different Are They?
Millennials and their Gen Z counterparts may be only one generation apart, but the way they each approach brands may be more different...
- Apr 26, 2022
Is ‘Community’ the Word of 2022?
Community: recently, it’s a word thats buzzing in everyone’s head. A word that, simply put, indicates a group of people who have come...
- Mar 11, 2022
Why Luxury Fashion Brands are Joining the Gaming Industry
In a previous era, serious partnerships between the fashion industry and gaming brands were few and far between, and the idea of a luxury...
- Feb 23, 2022
5 Top Black Marketing Professionals Making an Impact on the Industry
At Octonano, we recognize that Black history is American history, and should be heard and celebrated as such year round. But in honor of...
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