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Our News
Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
Social Media Branding: Who Markets the Marketer?
By now, we know that social media can be a powerful tool for marketing and building a brand image. After all, in one way or another,...
May 4, 2023
The Essence of A Nation: Exploring Country Branding
As a branding agency, we at Octonano like to pay attention to many different angles involved in creating a brand. And as an international...
Apr 27, 2023
THE POWER OF THE KARDASHIANS: A STUDY IN PERSONAL BRANDING
With the Kardashians making headlines yet again (will they or won’t they be invited to the Met Gala?), we’ve decided to take a moment to...
Apr 6, 2023
Building a Brand Persona: Who Is Your Brand, Really?
When building your brand identity and positioning in a new market, one of the most important first steps is defining your brand persona....
Feb 22, 2023
DOs and DONTs for Rebranding
How do you know when it’s time for a rebrand? Maybe you’re making a change in your products or services, your leadership, or your target...
Jan 17, 2023
Why You Need To Build A Community Around Your Brand
There was a time when advertising was the main way a brand could make itself known to the world. The brands that created the most...
Nov 21, 2022
The Importance of Brand Identity: What’s Your WHY?
Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Aug 11, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 26, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jul 15, 2022
Avoiding Rainbow Washing: What a Great Pride Month Campaign Looks Like
what does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.
Jun 15, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
Jun 7, 2022
Octo Book Reviews: Building a Story Brand
A new book review series by Octonano’s team members.
This month, our Co-Founder Annalisa Menin shares her thoughts on Building a Story.
May 24, 2022
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