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Our News
Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
REBRANDING NYC: HOW MUCH IS TOO MUCH?
New York City has undergone a rebrand, and it has sparked outrage, to put it lightly. The new logo designed by Graham Clifford, reads...
Mar 30, 2023
Glossier Takes SoHo: A Lesson in Branding
In February 2023, Glossier launched their newest brick and mortar location in New York City with a fresh look and updated products. The...
Mar 1, 2023
The Importance of Brand Identity: What’s Your WHY?
Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Aug 11, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 26, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jul 15, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
Jun 7, 2022
Octo Book Reviews: Building a Story Brand
A new book review series by Octonano’s team members.
This month, our Co-Founder Annalisa Menin shares her thoughts on Building a Story.
May 24, 2022
Gen Z vs. Millennials Part 2
In our continued investigation of Millennials vs. Gen Zers, let’s take a closer look at how these two generations might not be that differen
May 20, 2022
Gen Z vs. Millennials: How Different Are They?
Millennials and their Gen Z counterparts may be only one generation apart, but the way they each approach brands may be more different...
May 13, 2022
Is ‘Community’ the Word of 2022?
Community: recently, it’s a word thats buzzing in everyone’s head. A word that, simply put, indicates a group of people who have come...
Apr 26, 2022
Discoveries From Miami Tech Month
Miami Tech Month kicked off in early April with Bitcoin 2022, the world’s largest cryptocurrency-focused conference with an estimated 30,000
Apr 12, 2022
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