Mar 30Branding NewsREBRANDING NYC: HOW MUCH IS TOO MUCH?New York City has undergone a rebrand, and it has sparked outrage, to put it lightly. The new logo designed by Graham Clifford, reads...
Mar 1Branding NewsGlossier Takes SoHo: A Lesson in BrandingIn February 2023, Glossier launched their newest brick and mortar location in New York City with a fresh look and updated products. The...
Aug 11, 2022Industry NewsThe Importance of Brand Identity: What’s Your WHY?Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.