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Aseye Studio is a NJ-based fashion brand founded by Asia Irving, representing a new wave of sportsmanship that celebrates individualism. Aseye Studio enlisted Octonano's expertise to kickstart a comprehensive branding strategy, aiming for a fresh image while simultaneously launching its inaugural Digital Marketing strategy on Meta. To improve the quality and sustainability of their product, the brand was also seeking introductions to Italian manufacturers.


Branding Strategy, Copy & Branded Content Creation, Organic & Paid Digital Media Strategy, Editorial Planning, Email Marketing, Brand Pop-Up Activation, Focus Group, Business Development, Distribution Strategy, Photography & Videography


Octonano POV

Octonano launched into full-service rebranding efforts, including the definition of a new visual identity, logo, fonts, and tone of voice that highlighted the brand’s unique takes on vintage aesthetics and appeal to the wearer’s inner protagonist. This was conducted in concert with a digital marketing strategy that targeted Meta users. These strategic initiatives resulted in a notable improvement in the brand’s awareness, reputation, and association with influential personalities and brands (including features by Kyrie Irving, Ray Ban, Deloitte, and Essence magazine, and other content creators). Octonano also facilitated introductions to multiple artisanal garment and textile producers in Italy, along with merchandising advising that would allow Aseye Studio to flourish as an ethical, high-caliber brand. 

Octonano furthermore helped refine Aseye Studio’s business plan and distribution strategy for their growing collection, including pop-up activations and focus groups.

What We Have Achieved


increase in sales year over year


adds to cart


IG fanbase growth




content views on the website through Meta Ads

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