Aston Martin
Aston Martin approached Octonano to create attention-grabbing, culture-creating activations for the brand’s atelier Q New York. The brand was looking for unexpected, elevated ideas to position the ultra-luxury flagship and showroom as the main amplifier of all branded Aston Martin communications and product launches.
SCOPE OF WORK
Brand Activation, Event Planning & Production, PR and Media Coordination, Photography & Videography
Octonano POV
To create an activation in line with Aston Martin's brand values and goals of awareness and consideration, Octonano ideated, designed, and executed a new symposium series called Masters in Conversation, bringing together high-level experts in a variety of fields to answer the question, “What does it take to be a master?” The first episode of Masters in Conversation was held in partnership with Prime Video and EON Productions to help launch the series “007: Road To A Million”, which included a special media breakfast for press, followed by an evening cocktail reception that featured special experiential opportunities for guests to engage with the cars and showroom features.
