TradeStation
TradeStation, a Miami-based fintech pioneer and cryptocurrency trading platform, was looking for an activation to set the brand apart significantly from their competitors and distinguish TradeStation within the blockchain space. Specifically, the company’s Chief of Marketing was looking for an experienced branding strategy team to create an effective narrative that would help broaden TradeStation’s audience and, ultimately, create a splash. The company sought the guidance of Octonano and creative partners the SMALL Agency to implement a completely new and different strategy that would reposition TradeStation as a global leader in the crypto landscape.
SCOPE OF WORK
Brand Activation
Octonano POV
Octonano and SMALL presented ten initial concepts to TradeStation, with The Miami Bull as the chosen direction. Capitalizing on the recent narrative establishing the city of Miami as an emerging hub for crypto and decentralized finance, the concept brings the symbol of traditional finance — Wall Street’s Charging Bull — to Miami with an upgraded and updated twist, creating a futuristic symbol of modern finance and a powerful new addition to the city’s landscape.
Octonano appointed acclaimed artist Furio Tedeschi, who conceptualized the machines of the Transformers film saga, and the revolutionary Onyx Forge Studio to bring the ultramodern sculpture to life. Joined by Mayor of Miami Francis X. Suarez, upon unveiling the statue, TradeStation saw multi-platform coverage across all verticals including feature stories in some of the most prestigious business publications. The result was a large-scale cultural phenomenon that would help attract talent and innovation to the city and boost the brand’s reputation manifold.
What We Have Achieved
628
earned media placements spanning top-tier outlets
6.4
billion impression media value of over $22.2 million.
