Colavita S.p.a.
Colavita is an established food and beverage company in the U.S. market that was seeking to amplify and expand their brand narrative and messaging to their native Italy. Part of the challenge at hand was introducing Colavita’s new character, Olivia, and positioning her as a mascot of the brand. It was important to Colavita that all messaging honored the company’s heritage, while also evolving to speak to their customers across the world. They turned to Octonano to develop the brand’s email marketing, influencer, and organic and paid social media strategy.
SCOPE OF WORK
Brand Identity, Content Creation, Editorial Planning, Organic & Paid Digital Media Strategy, Email Marketing, Influencer Strategy
Octonano POV
Octonano analyzed both the U.S. and Italian markets to devise a dedicated narrative and a strategic plan that would pivot the brand’s identity from a product-oriented to a community-oriented company. As part of this narrative concept, Octonano facilitated and provided structure to partnerships within the sports sector, positioning Colavita as a brand that is passionate about wellness. The editorial plan developed by Octonano included creative direction for social media, dedicated email marketing newsletters, and an influencer strategy to solidify Colavita’s legacy and presence. Octonano framed a digital marketing strategy to strengthen Colavita’s reputation and, ultimately, to grow sales in both of the target markets.
What We Have Achieved
6M
impressions
3M
accounts reached
600M+
adds to cart
1000+
leads in 7 days
