Rebby

Rebby is a family-owned company that specializes in prototyping and garment production, with a focus on outerwear, for some of the most prestigious brands in the world. Seeking to elevate their positioning from a garment production company to an expert product development partner, Rebby sought Octonano’s assistance to develop a communication strategy that would present the brand in this new light both visually and narratively.

SCOPE OF WORK

Localization Services, Logo & Branding Identity, Re-Positioning, Organic & Digital Media Strategy, Email Marketing, Editorial Planning

Octonano POV

Octonano began with an analysis of the brand’s competitors, the market climate, and current clients. A shadow management program was established to further refine the founders’ skills with a focus on U.S. market knowledge and brand management. Next, Octonano began the rebranding process by working closely with Rebby to help re-define their values and a vision for the future of the brand. The information gathered informed the production of a new logo and updated color palette, as well as a new brand tagline. While rebuilding Rebby’s website, Octonano worked to update the structure and create visual and written content. A company profile was the last step to complete the rebranding process.