Case Study: Evolving Heritage into Relevance

How Do You Refocus a 65-Year Legacy for Today’s World?

As an established leader in the beauty packaging industry, Pibiplast has been shaping innovative and responsible packaging solutions for over 65 years. But in a sector where market expectations evolve alongside consumer values, even the most established companies need to pause and ask if their brand is connecting with the right audience in the right way.

For Pibiplast, it wasn’t about changing their DNA. It was about sharpening the message, ensuring their identity feels as clear and intentional as their product, with stakeholder values like responsibility and sustainability naturally reflected.

At the core of this evolution is a clear vision: We shape the ideas of beauty.

That’s where we stepped in. Together with our partners at Brand Partners Group, we helped Pibiplast bring that vision to life by defining:

• A sharp brand essence and brand pyramid that fits today’s beauty packaging space

• A mission statement focused on responsible, high-quality packaging solutions

• A tone of voice that feels like Pibiplast: decisive, polite, informal yet competent

• A refreshed visual identity: logo, typography, and messaging that speak clearly to today’s audience

Our take? It wasn’t about chasing trends or trying to reinvent a legacy. It was about strategic focus and brand clarity. Helping Pibiplast put its best version forward with purpose and relevance in today’s competitive beauty packaging market.

Looking to evolve your brand’s story? We’re ready when you are.

Contact us.