Mar 13Industry NewsPrioritizing Circularity at the Coterie Trade ShowThe Coterie Trade Show is an annual event held in New York City that brings together designers, buyers, and retailers from all over the...
Mar 1Branding NewsGlossier Takes SoHo: A Lesson in BrandingIn February 2023, Glossier launched their newest brick and mortar location in New York City with a fresh look and updated products. The...
Feb 22BrandingBuilding a Brand Persona: Who Is Your Brand, Really?When building your brand identity and positioning in a new market, one of the most important first steps is defining your brand persona....