Aug 11, 2022Industry NewsThe Importance of Brand Identity: What’s Your WHY?Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Jul 26, 2022Octo NewsWhy Are Brands Crazy for Collabs?More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jun 15, 2022Octo NewsAvoiding Rainbow Washing: What a Great Pride Month Campaign Looks Likewhat does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.