Nerea
Nerea Cucina & Bar is an upscale Italian restaurant in the heart of the West Village, Manhattan. Seeking to amplify its brand identity as a haven of modern Italian cuisine, digital presence, and local notoriety, Nerea turned to Octonano for support. The aim was to position Nerea as a spot where authentic Italian flavors converge with elegant design and a lively atmosphere.
SCOPE OF WORK
Copy & Branded Content Creation, Editorial Planning, Organic & Paid Digital Media Strategy, Email Marketing, PR and Media Coordination, Photography & Videography
Octonano POV
To generate digital awareness for Nerea, Octonano began by streamlining Nerea’s branded formats (including graphic design, photography, and videography) and tone of voice to appeal to a tasteful young professional audience. Next, Octonano assumed complete content management of Nerea’s organic posting and Meta advertising in line with this defined brand identity, to reach a broader New York City-based audience. Finally, Octonano activated press contacts to place articles in Food Network highlighting Nerea and its Co-Founders as experts of Italian cuisine.
What We Have Achieved
300+
reservations in 6 months
40%
email open rate
600k
impressions
200k
accounts reached
50k
thruplays
