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How to Make the Most of Your Trade Show Experience



Last week, we accompanied one of our clients to @coterie_show, the largest advanced contemporary women’s fashion trade show in NYC. We discovered lots of amazing up-and-coming designers, trends, and buyers, and connected with current and past clients.


To make sure you make the most of your experience at Coterie, we recommend:


  • Get Prepared: Familiarize yourself with the brands around you and secure a booth in the division that aligns best with your category.

  • Get to Know Your Audience: Take the time to connect with buyers, wholesalers, and specialty stores that could be key players for your business.

  • Invest in Your Look: Your booth is your chance to make a statement, so focus on creating an experience rather than just a display.


Keep in mind that Coterie starts before its official opening date! Do your homework in advance. Research who you want to meet, how to grab their attention, and offer them something special about your brand through activations, collaborations, and more.


Feeling overwhelmed? Don't worry, Octo is here to help you prepare for Coterie and other relevant trade shows. Get in touch with us today.

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