The Internationalization Process of Canadian Brand, Pajar.
We love to celebrate our clients, especially when it comes to hitting a landmark goal. Born in Montreal in 1963, Pajar is known for its signature footwear and outerwear collection inspired by its rich Canadian heritage. On October 20th, 2021, we were absolutely thrilled to attend the grand opening of Pajar's first-ever U.S. retail location in the heart of New York City’s fashion and shopping scene.
Pajar’s 114 Wooster Street store opened its doors to reveal 2500 square-feet of footwear, apparel, and accessories, with a private VIP lounge, innovative visual displays, and more. The new flagship store location will further expand the brand's global presence and offer consumers an interactive, immersive and an in-person brand experience, encouraging all to get out and enjoy the great outdoors and urban landscapes.
"During a time when many retailers are pivoting from traditional storefronts and focusing on e-commerce models, Pajar Canada is seizing the opportunity to provide an elevated retail experience for outdoor and urban adventurers as well as fashion enthusiasts alike," said Jacques Golbert, CEO of Pajar. "We're so excited to open our first flagship location in SoHo to showcase the entirety of our lifestyle collections to the global community.”
It was truly amazing seeing this beautiful space come to life, and it was an honor to support Pajar in reaching this milestone which marked a new phase of global expansion for the brand.
To increase excitement and foot traffic in the new store, Pajar began offering an in-person private shopping experience, giving customers the ability to explore the shop with a personalized touch.