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Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
The Essence of A Nation: Exploring Country Branding
As a branding agency, we at Octonano like to pay attention to many different angles involved in creating a brand. And as an international...
Apr 27, 2023
THE POWER OF THE KARDASHIANS: A STUDY IN PERSONAL BRANDING
With the Kardashians making headlines yet again (will they or won’t they be invited to the Met Gala?), we’ve decided to take a moment to...
Apr 6, 2023
REBRANDING NYC: HOW MUCH IS TOO MUCH?
New York City has undergone a rebrand, and it has sparked outrage, to put it lightly. The new logo designed by Graham Clifford, reads...
Mar 30, 2023
Prioritizing Circularity at the Coterie Trade Show
The Coterie Trade Show is an annual event held in New York City that brings together designers, buyers, and retailers from all over the...
Mar 13, 2023
Glossier Takes SoHo: A Lesson in Branding
In February 2023, Glossier launched their newest brick and mortar location in New York City with a fresh look and updated products. The...
Mar 1, 2023
Building a Brand Persona: Who Is Your Brand, Really?
When building your brand identity and positioning in a new market, one of the most important first steps is defining your brand persona....
Feb 22, 2023
DOs and DONTs for Rebranding
How do you know when it’s time for a rebrand? Maybe you’re making a change in your products or services, your leadership, or your target...
Jan 17, 2023
Why You Need To Build A Community Around Your Brand
There was a time when advertising was the main way a brand could make itself known to the world. The brands that created the most...
Nov 21, 2022
CryptoArt USA in Times Square
This month, we had the honor of supporting a collaboration between CryptoArtUSA and the Art Innovation Gallery, who together exhibited...
Sep 28, 2022
Why Your Brand Needs Mission and Vision Statements
Does your brand have clearly communicated mission and vision statements? To someone outside of the marketing and branding realms, these...
Sep 15, 2022
Happy National Book Lovers' Day!
In honor of National Book Lovers’ Day, we asked our each team members to each share one of their favorite books.
Aug 12, 2022
The Importance of Brand Identity: What’s Your WHY?
Branding now is more personal than ever before. People are attracted to products when they feel a great connection with the brand itself.
Aug 11, 2022
Why Are Brands Crazy for Collabs?
More and more brand collaborations have been popping up than ever before, with companies launching partnerships across a wide range of...
Jul 26, 2022
What is Brand Architecture?
Brand architecture isn’t just the structure of your brand - it’s an integrated system made up of names, visual content, and narratives...
Jul 15, 2022
Why Do Brand Collaborations Matter?
Brand collaborations are not a new thing. Even if it seems like there are an extraordinary number of brand collaborations this year,...
Jul 8, 2022
The Miami Bull Takes on Cannes Lions 2022
We want to thank all the people who shared and talked about the 𝗠𝗶𝗮𝗺𝗶 𝗕𝘂𝗹𝗹 through images, videos, comments, memes and much more.
Jun 24, 2022
Avoiding Rainbow Washing: What a Great Pride Month Campaign Looks Like
what does a true Pride month support campaign really look like? Let’s dive into a few brands that are going above and beyond.
Jun 15, 2022
What to Consider When You’re Considering NFTs (for Your Brand)
As NFTs continue to gain popularity, many brands — both large and small — are jumping on the bandwagon to capitalize on this growing...
Jun 7, 2022
Octo Book Reviews: Building a Story Brand
A new book review series by Octonano’s team members.
This month, our Co-Founder Annalisa Menin shares her thoughts on Building a Story.
May 24, 2022
Gen Z vs. Millennials Part 2
In our continued investigation of Millennials vs. Gen Zers, let’s take a closer look at how these two generations might not be that differen
May 20, 2022
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