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Inside Scoop from the Marketing World


In an ever-evolving business landscape, keeping up of the latest trends is vital. That's why we've identified some key insights for both ourselves and our clients to stay aware of as the year unfolds:


  1. Embracing AI in Marketing: Despite AI’s potential to transform marketing, a significant knowledge gap persists. It’s time for leadership to prioritize AI literacy, ensuring our teams can fully harness its capabilities. (source: AMA)

  2. Strategic Cost Cuts: 2024 sees companies across the board, from tech to retail, implementing rigorous cost reduction strategies, underscoring a shift towards efficiency amid economic challenges. (source: CNBC)

  3. Navigating Viral Visibility: The allure of going viral brings both opportunities and challenges for brands, emphasizing the importance of balancing immediate visibility with long-term strategy and brand alignment. (source: TT)


Ready to future-proof your marketing strategy? Get in touch with Octo to make sure your brand is the strongest it can be.

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