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Our News
Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
Art Month Continues
Continuing our Art Month adventures, our visits to the Met's exhibit "Women Dressing Women" and the Poster House have given us an...
Jan 24, 2024
HAPPY BIRTHDAY OCTONANO!
It's our Octo Anniversary! We're proud to say we've come an extremely long way in our work, in our team, and in our growth. We're...
Jan 20, 2024
Exploring New Art and Media with Octonano
This month, we'll be sharing our latest excursions to relevant museums around New York City. At Octonano, we put culture first, meaning...
Jan 11, 2024
A Year of FOCUS at Octonano
For Octonano, 2023 was the year of FOCUS. This year, we meticulously honed our brand’s positioning and mission, and fine tuned our...
Dec 22, 2023
A Day in the Garmet District with SDA Bocconi's Young Entrepreneurs
Last month, we spent the afternoon with the students of SDA Bocconi Master in Fashion, Experience & Design Management in the Garment...
Dec 11, 2023
Recharge Season: The How to Stay Refreshed and Productive Year-Round
As summer winds down and Labor Day fast approaches, people in all industries are preparing for a fruitful third quarter, hopefully...
Aug 30, 2023
A Study in Food Branding: The Rise of the Oreo
At Octonano, we love all angles of branding, from fashion, to real estate, to personal branding. However, there’s one specific area of...
Aug 24, 2023
Kikko Takes Octonano
At Octonano, we’ve always prided ourselves on listening to different ideas, discovering young, fresh perspectives, and involving every...
Aug 3, 2023
Octonano's Guide to Italian Summer
One of our main points of pride at Octonano is the value we bring as an international company. Although we’re headquartered in SoHo, NYC,...
Jul 26, 2023
On the Human Side of Business: Some Words from our Co-Ceo
While our main business is brand strategy, at Octonano we recognize that there are many elements to business development that go more...
Jul 20, 2023
Clara Takes Florence
At Octonano, we’ve always prided ourselves on our fluidity between nations and cultures. Today, we’re highlighting another of our team...
Jul 13, 2023
An American Legend: the Personal Branding of Arnold Schwarzenegger
Arnold Schwarzenegger is a classic multi-hyphenate, known for a wide variety of successful ventures. From starting off as a bodybuilder...
Jul 6, 2023
SHEIN x Paris Fashion Week: A Step in the Wrong Direction?
Earlier this month, the fashion label SHEIN did nearly the impossible. The uber-fast-fashion brand, which sells items as cheap as $3.97,...
Jun 28, 2023
LuisaViaRoma x Pitti Uomo: Italy Takes the Lead
Last week, our Co-Founder and Co-CEO Maurizio attended this year’s summer installment of Pitti Immagine Uomo in Florence. While the...
Jun 22, 2023
The Influence of Ryan Serhant: A Study in Personal Branding
In a multitude of sectors, if you own your own business, personal branding tends to be a must. Especially for lifestyle industries such...
Jun 15, 2023
Rocco Takes NYC
At Octonano, we’ve always prided ourselves on our fluidity between nations and cultures. Today, we’re highlighting one of our team...
Jun 8, 2023
The Founding Fathers of Branding: America’s Oldest Brands
Running a business is not an easy feat, and one made even more difficult by the pandemic and economic fallout that has followed. In...
Jun 1, 2023
Color Theory: What’s in a Logo?
There are a variety of factors that contribute to your brand’s holistic identity, and it goes without saying that images and graphics...
May 24, 2023
Chuckling and Shopping at Piombo’s Comedy Night
Last week, we were honored to help put on one of our favorite brand activations as of late – with a comedy show hosted in our very own...
May 18, 2023
Social Media Branding: Who Markets the Marketer?
By now, we know that social media can be a powerful tool for marketing and building a brand image. After all, in one way or another,...
May 4, 2023
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