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Our News
Evolve, revolutionize, and reimagine your brand to create powerful brand experiences. Learn with us and embrace new trends and data-driven statistics to break away from the status quo and deliver results.
Aug 3, 2023
Kikko Takes Octonano
At Octonano, we’ve always prided ourselves on listening to different ideas, discovering young, fresh perspectives, and involving every...
Jul 26, 2023
Octonano's Guide to Italian Summer
One of our main points of pride at Octonano is the value we bring as an international company. Although we’re headquartered in SoHo, NYC,...
Jul 20, 2023
On the Human Side of Business: Some Words from our Co-Ceo
While our main business is brand strategy, at Octonano we recognize that there are many elements to business development that go more...
Jul 13, 2023
Clara Takes Florence
At Octonano, we’ve always prided ourselves on our fluidity between nations and cultures. Today, we’re highlighting another of our team...
Jul 6, 2023
An American Legend: the Personal Branding of Arnold Schwarzenegger
Arnold Schwarzenegger is a classic multi-hyphenate, known for a wide variety of successful ventures. From starting off as a bodybuilder...
Jun 28, 2023
SHEIN x Paris Fashion Week: A Step in the Wrong Direction?
Earlier this month, the fashion label SHEIN did nearly the impossible. The uber-fast-fashion brand, which sells items as cheap as $3.97,...
Jun 22, 2023
LuisaViaRoma x Pitti Uomo: Italy Takes the Lead
Last week, our Co-Founder and Co-CEO Maurizio attended this year’s summer installment of Pitti Immagine Uomo in Florence. While the...
Jun 15, 2023
The Influence of Ryan Serhant: A Study in Personal Branding
In a multitude of sectors, if you own your own business, personal branding tends to be a must. Especially for lifestyle industries such...
Jun 8, 2023
Rocco Takes NYC
At Octonano, we’ve always prided ourselves on our fluidity between nations and cultures. Today, we’re highlighting one of our team...
Jun 1, 2023
The Founding Fathers of Branding: America’s Oldest Brands
Running a business is not an easy feat, and one made even more difficult by the pandemic and economic fallout that has followed. In...
May 24, 2023
Color Theory: What’s in a Logo?
There are a variety of factors that contribute to your brand’s holistic identity, and it goes without saying that images and graphics...
May 18, 2023
Chuckling and Shopping at Piombo’s Comedy Night
Last week, we were honored to help put on one of our favorite brand activations as of late – with a comedy show hosted in our very own...
May 4, 2023
Social Media Branding: Who Markets the Marketer?
By now, we know that social media can be a powerful tool for marketing and building a brand image. After all, in one way or another,...
Apr 27, 2023
The Essence of A Nation: Exploring Country Branding
As a branding agency, we at Octonano like to pay attention to many different angles involved in creating a brand. And as an international...
Apr 6, 2023
THE POWER OF THE KARDASHIANS: A STUDY IN PERSONAL BRANDING
With the Kardashians making headlines yet again (will they or won’t they be invited to the Met Gala?), we’ve decided to take a moment to...
Mar 30, 2023
REBRANDING NYC: HOW MUCH IS TOO MUCH?
New York City has undergone a rebrand, and it has sparked outrage, to put it lightly. The new logo designed by Graham Clifford, reads...
Mar 13, 2023
Prioritizing Circularity at the Coterie Trade Show
The Coterie Trade Show is an annual event held in New York City that brings together designers, buyers, and retailers from all over the...
Mar 1, 2023
Glossier Takes SoHo: A Lesson in Branding
In February 2023, Glossier launched their newest brick and mortar location in New York City with a fresh look and updated products. The...
Feb 22, 2023
Building a Brand Persona: Who Is Your Brand, Really?
When building your brand identity and positioning in a new market, one of the most important first steps is defining your brand persona....
Jan 17, 2023
DOs and DONTs for Rebranding
How do you know when it’s time for a rebrand? Maybe you’re making a change in your products or services, your leadership, or your target...
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